![]() ![]() There’s also a field called Google Analytics settings- use that to put in your tracking ID of the analytics property these events will be tracked in. Value: a character equivalent to the action (Event completion = $12.95) Label: What you would like to call the event that you are tracking. For example: if you have multiple forms on your website (think onboarding for prospective clients, landing page forms, maybe even somewhere for future employees to schedule an interview)Īction: An action can either be active (clicking something, playing a video, submitting a form) or passive (reading for more than 10 seconds, scrolling to the bottom of a page, becoming idle.) Both types of actions provide valuable insight as to how a user behaves on a page. Think of the category as a place where similar events occur. ![]() Let’s talk about our event tracking parameters and what they meanĬategory: There are going to be several things you want to track on your website. ![]() Step 2: Select “Event” under track type Step 3: Customize your tracking parametersįrom this point onward, you can select what events you want to track and how to label them within your Analytics property. We are currently using Universal Analytics. Step 1: Open Google Tag Manager and create a new tag for whichever analytics platform you’re using. If you’re just tracking your page views, you’re abandoning the data that spells out the changes that will undoubtedly improve your UI and increase your conversion rate. From the beginning of their journey, what that consumer reads, clicks, and interacts with plays a pivotal role in whether or not they end up converting. Why Behavior & Event tracking is so valuable:Īny type of conversion begins with the user experience. ![]()
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